JFZ90
"not that high and within acceptable limits"
Seems a strange comment to make about a public company.
Isn't the objective to make as high a percentage profit as possible ?
Yes, you're right - what I mean is that I recall that the MoD considers an 'acceptable' profit on a (single source) defence contract to be around 10% - give or take, its not exact.
Profit margins in some businesses can be alot higher. If some scenarios, if you were only making e.g. Sir Alan 10% profit he may well be rather dissappointed - but it varies, as the poster hints above - some businesses have tight margins and rely on volume to make worthwhile profit.