The latest initiatives in the turnaround strategy of Air Pacific, Fiji's National Carrier, have been revealed, including a rebranding of the airline and a return to its 1958 name of 'Fiji Airways'.
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'Fiji Airways' was the name of the airline between 1958 and 1970. The name was changed to 'Air Pacific' in 1970 to reflect its greatly expanded regional presence. The new move will see the airline more closely aligned with its proud Fijian heritage and its role as Fiji's largest inbound and outbound airline.
"Globally there is high consumer awareness of Fiji as a holiday destination. We want to strengthen that association and also promote Fiji in every country we fly to. Returning to 'Fiji Airways' will better reflect our role as Fiji's national carrier, and also assist Fiji by growing tourism and interest in the nation," said David Pflieger, Air Pacific's Managing Director and CEO.
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Air Pacific rebrands as Fiji Airways | Voxy.co.nz