Good passenger loads does not always mean a successful route but it helps.
It’s what the passenger’s pay for their tickets that counts. 100 passengers
paying an average of £40 before tax will earn the airline less than just 50
passengers paying an average of £85.
LTNman, I think everyone would understand this, but this is a brand new route and the focus at this time will be to bring attention to the new service, I think AerArann/Aer Lingus have done a good job of that. Yes they will want to make sufficient margin, the initial measures of success will certainly be around load factors.
Best of Luck to EIR on the new route... Will also be good to see Aer Arann getting a place on the busy Dublin / London market.
EI-BUD