How many times in the last 15 years have CX cried out
"the sky is falling" only to make record profits (and thus reward executives with ever-larger bonuses)?
Does anybody fall for this tired old line anymore (other than the gullible press keen only to fill column space with anything any
PR department trots out)?
And yields? Sorry am I missing something here.
If the aircraft are always full yet the yields are down then is it not a reasonable assumption that there is a problem with yield management? Charge a little more until the 100% load-factor dips to 99 or 98%, then you know you're at optimal yield?
Only MHO and I'm sure it's more complex than I have presented but the basic logic seems to be wanting at CX.
And the never-ending doomsday
PR spiel gets very repetitive and sounds increasingly ludicrous.
Finally, if you genuinely can't make money (which as I've suggested is utter rubbish anyhow) in the amazingly buoyant and ever-growing market that is China then there is something drastically wrong with your business model. Consequently, the designers and administrators of that model should resign as they have failed at their duties.
Just a great big load of
PR Crap.