The bmi name in the public mind is toast so they will be going to market with a brand the market thinks is history. The non LHR routes are all over the place with no focus or hub, adhoc here, crew base there. On the current operation on that scale without LHR I cannot see a future. They operate an aircraft type that is no longer competitive on a sporadic route network on behalf of BMI which is disappearing and STAR of which they are not a member. This takeover is classic heart over ruling head. They will most likely be the next Duo as was said above, and I cannot see how the new owners can re-fleet, consolidate a disparate network, downsize, refocus AND absorb losses to survive. Indeed GLA-LBA has already been gifted to Loganair.