It seems that DJ may have been trying to give the impression of some competitive tension. Probably to force down price but maybe to make them feel more important. It seems Airbus may have blown DJ's cover.
Obviously Airbus has felt that their chances of winning this order have always been pretty limited so have not engaged in any tit-for-tat discounting. Now Boeing knows that this is the case, it's unlikely there will be any more pencil sharpening by them either.
We can only hope that DJ get on with it and make the announcement but knowing them they can't do it with a simple signing ceremony and announcement. Instead we'll have to "look forward" to the inevitable media stunt with the omnipresent Sir Richard and probably some very embarassed Boeing reps in attendance.