My own favorite (not) was the CXVolunteering, where staff sacrificed their own time to help community projects. Then CX would ensure that lots of nice photos were taken, these were passed to the local press with a bunch of text along the lines of "Cathay Pacific investing in the community....", not mentioning the fact that it was the staff that had volunteered their own time, with no 'investment' coming from the company itself.....
Feel the love people!