Yes apache, this rhetoric has been going around for many months now, in an effort for Airlines to RE-connect with their WORKFORCE. This is to make them feel VALUED because there has been a huge DISCONNECTION with management (evidenced through multiple in-house surveys) with numerous Airlines globally, due to stupid, impetuous management decisions only monkeys could make.
Sad thing is management bonuses keep rolling in while staff get laid off or undercut...
Behavior that is rewarded does not change. Why would it?