New Roy Morgan Air Travel Report Keeping an Eye on the Sky
NewsMaker - New Roy Morgan Air Travel Report Keeping an Eye on the Sky
Thursday, May 03, 2012 -
Roy Morgan Research
Roy Morgan Research has released a new report focusing on the domestic and international air travel of Australians aged 14+. The Roy Morgan Air Travel Report looks at the incidence and frequency of Australians’ air travel, the differences between business and leisure travel, and branded airline information relating to usage and loyalty.
According to the new Air Travel report, Qantas is the most popular international airline for overseas holidays.
In the twelve months to December 2011, 15% of Australians flew Qantas International on their last overseas holidays, followed by Singapore Airlines (13%), Emirates (11%), Jetstar International (9%) and AirAsia X (8%).
International Airlines Used for Last Overseas Holiday
Source: Roy Morgan Single Source, January – December 2011, Total used international airline on last holiday, sample n=1,677.
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“Although Qantas is the most popular international airline it has lost share over the past two years to its key competitors such as Singapore Airlines and Emirates. Customers of Singapore Airlines have consistently high satisfaction levels, and Emirates has steadily increased its satisfaction ratings to now be ahead of Qantas International.
“The challenge for Qantas and other major international airlines will be to understand, and therefore satisfy, their customers better.
In support of my previous post, More proof the Qantas brand is very resilient considering the management favouring the J* product funded by you know who....