PPRuNe Forums - View Single Post - EasyJet - 4
Thread: EasyJet - 4
View Single Post
Old 2nd May 2012, 00:35
  #2525 (permalink)  
davidjohnson6
 
Join Date: Sep 2008
Location: Blighty
Posts: 5,675
Likes: 0
Received 22 Likes on 17 Posts
Around 1999 / 2000 at the height of the dot-com bubble, every company under the sun changed its name to add a ".com" suffix to its name in any advertising - it was deemed to somehow transform a company from being a bunch of old fashioned codgers into a go-ahead new age forward thinking bunch of visionaries.

Move on 12 years, and the Interweb is now completely ingrained into life in both Europe and the wider world - or at least everyone who's likely to fly with Easyjet. Very few companies now seem to make a major point of emphasising that they are a dot-com - it's become the standard sales channel replacing the phone and it's almost taken for granted by consumers.

If anything, the simpler a company's logo is, the more likely it is to get noticed by consumers. Do Easyjet therefore even *need* to put "easyJet.com" on their planes, when a simple "easyJet" would suffice and cause less clutter in the appearance of their aircraft to passengers or rival airlines ?
davidjohnson6 is offline