Where to for Qantas?
APPLE AUSTRALIA TAKES TOP SPOT IN ANNUAL CORPORATE REPUTATION INDEX
ANNUAL CORPORATE REPUTATION INDEX
Not surprisingly Qantas dropped 18 places (from 7th in 2011 to 25th) for Reputation following the airline’s controversial and highly publicised shutdown last year.
“Based on data we collected in November, Qantas’ reputation has recovered substantially from the initial impact of the shutdown, but clearly there is substantial distance still to travel to return to the levels of February 2011,” said Oliver Freedman, Reputation Practice Director and General Manager, AMR Sydney. “The brand has clearly regained some ground and the results indicate Australians still have a relatively strong emotional connection with the Qantas brand.”
Further commenting on the aviation industry’s performance, Freedman said: “Virgin Australia showed positive climbs in the reputation stakes increasing its ranking from 13th to 6th. Furthermore, Virgin ranks in the top 3 for Governance.”