Have to agree with Gnadenburg! Believe it's more of a publicity stunt, rather than a genuine want for that particular applicant.
Considering there has been numerous mention on similar threads of people with a lot more experience/skills applying and not even getting a look at.
I personally believe that seeing a bit of experience "up the front" inspires confidence in the travelling public. I know I feel safe when I see the Captain's hair is greying a little.