Well it's about bloody time too! For too long we have been ripped off by airlines charging for using debit\ credit cards for booking.
Flybe jumped on the bandwagon along with other airlines with regard to this practice, so I'm not sure that pax will suddenly start flying with Flybe because they have relaxed these card charges.
What passengers want is a reliable, regular service which doesn't cost the earth. Not so sure this latest rebranding will have the desired effect to be honest.