Yes, I thought that too. I was amusing myself thinking what other SEN related names they could use in the Hotel. "Aviation Traders" and "Superfreighter" don't sound too appealing, but "Carvair" or "Viking" might and "Viscount" or "Continental" certainly would. In terms of personalities, how about "The Keegan Suite", "The Pascoe Room", "The Jones Lounge" and "The Stephens Bar"? I don't think "The Batt Bar" would work though.....
I suppose they could hark back to WWII and have "The Spitfire Lounge", "The Defiant Room" or "The Dornier Landing"........