How can one get that message across?
Flying is going to be seen as a rich man's hobby because it is expensive, and its easier to believe that PPL pilots are ex-public schoolboys who simply inherited their wealth, rather than common John Smith's who have saved up their pennies and committed themselves to finding funds, completing the training, &c. Its going to be a difficult task to dispel the rich man image.
However, I can empathise with NIMBYs raising complaints against Bagby, because the Thirsk residents have to contend with the RAF flying out of nearby Topcliffe as well; and then there were the rumours about Bagby expanding into an international airport, which must have put the cat amongst the pigeons!