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Old 22nd Apr 2012, 12:26
  #7 (permalink)  
PAXboy
Paxing All Over The World
 
Join Date: May 2001
Location: Hertfordshire, UK.
Age: 67
Posts: 10,150
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Another example of a long standing logo that got badly redesigned was BP. In the late 80s or early 90s (as I recall) the logo of some 35+ years was redesigned but it lasted no more than ten years. As I say, this is off the top of memory.

If you search for BP logo redesign, you may be as amused as I was to see the way in which folk replied to the BP rig disaster in the Gulf of Mexico. The internet allows a reply never previously possible.

A new generation arrive and have to justify their existance and the bosses let them as they think the young people have some secret elixir. Whereas, it should be a combination of new thinking, with old experience.

Expect cr@p redesigns to continue!
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