All to do with prices, those on offer have been dirt cheap in comparison to Luton, Stansted and Gatwick. Introductory discounts, no doubt supported by route introduction discounts. The key to EGMC success is filling the planes as the subsidies reduce. 2012 will not be a problem, Stobart has to ensure that the folk who pass through this year do so again in 2013 and beyond when the lure of lower prices may not be good enough?
easyJet management are not daft and will not be losing out on moving units from Stansted, just depends upon yield and subsidies.