I admit to being one of those (sad) few who were tempted and bought the said "Cold War Medal".
Having served my 12 years and my only gong being a NI GSM I did feel guilty for serving mostly 2nd line and missing out on OPs.
However, honestly I am ashamed of it....it sits in the wardrobe and I wouldnt show it to anyone.
As my grandfather said before he died " At least you served and wanted to be deployed...thats a lot more than a lot did, don't be ashamed"