I had a militaria shop up to 3 years ago, and this sort of medal gave me a steady addition to my normal turnover. I can assure the OP that there is an unending supply of men (and women) of a certain age who are quite happy to purchase a row of these unofficial medals to supplement their meagre (or non-existent) complement of "real" medals. I've never been tempted to wear one myself, even though my single GSM is starting to look a bit lonely on Remembrance Sunday, especially alongside my serving son who with the QDJM now has seven.