I am not actually suprised.
I am reliably informed that the vast majority of high net worth individuals are going to be absolutely nowhere near London for the whole duration of the games. And those who are desperate enough to watch some event can fly to London, in great comfort and with limo service at both ends, using 1st class airline travel.
The silly "Welcome to London [insert airport name**] Airport, your gateway to the London Olympics" stuff has been grossly overdone.
** Southend, Manston
, Lydd
, Biggin, Norwich... which ones did I leave out?