Having started this thread, perhaps I am being a bit hard on some people. I am assuming - along with most of those posting here - that it will be RAF Veterans and wannabees who would buy this medal. I wouldn't be surprised that a lot of these are bought by relatives for Grand-dad who smells a bit of wee, as a keepsake.
If my young kids saw this, I wouldn't be surprised if they clubbed together and bought it as a birthday or Christmas prezzie for me. Thinking about it, if I unwrapped it on such an auspiscious occasion, I'd be really made up - (pause, dust in my eye...) not for the trinket itself, but for their very kind thoughts and enthusiasm. Although I now have 7 medals (presented - not purchased!), if the kids did did that, it would mean more than any of those 'proper' medals.
Not that I'd wear it of course...and I'd demand the receipt and get my money back! How dare they waste pocket money in these frugal times.