I think everyone agrees that the pilots should be congratulated for landing the aircraft safely and making sure everyone was safe, of course that is the most important thing. But a bigger problem underlies and it can't be ignored. The use of non standard RT has meant an aircraft was on fire on the runway for a period of time without any emergency services helping it. Sure it's easy to blame the pilots but under pressure and high stress they did their natural radio call because they aren't used to correct RT procedure. In the UK you are trained to use standard RT at all times because it is clear and precise and prevents this from happening. A simple Pan Pan or mayday if the smoke was that serious would have meant the controller heard the call sign and took it seriously. No reason to blame anyone because the pilots did a good job, doesn't mean it couldn't have been better...
R