Aimpoint.
Simple really. One is a pay to fly program based on ability to pay and the other one is a cadetship where selection will be merit based and no upfront cash requirement.
One will be a proper program similar to the old Qantas scheme and the other a rip off, supply of cheap labour, where the biggest chequebook wins.
But I'm only guessing and do not profess to be talking for Kelpie.
SS