Sorry fmcg but that's a real contradiction in terms, in fact the route to perdition.
Why? And what I mean by Low Cost I mean as a separate company with lower DOCs.
It would make more sense to operated the long haul out of AMS which already has excellent feeder services from regional airports and also has less slot restrictions than LHR.
True but what they really need is a feed into LHR with bags checked in the whole way through.
Setting up in AMS opens up a small market for them, feeding into LHR opens up a massive market for them.