T-Vasis
My comment was reference to other large airlines (BA, Emirates come to mind), that have a dedicated check-in ROOM let alone a counter. Although these airlines fly to more than half a dozen destinations - pretty soon QF Staff Travel will be useless anyway.
Having to mill around a check-in counter nervously waiting for a boarding pass is not a good look for commercial pax IMO. Anyone who has flown out of Sydney in the afternoon period when 3 Jumbos/A380s depart within an hour will know it's possible to have in excess of 100 standby staff at the counter, like seagulls waiting for a hot chip.