Its still 10 working days supposedly for processing of new licence applications. Reality however seems more like 3 weeks based on recent experiences of people I know. That was for CPL/ATPL applications. Staff training due EASA changeover presumably slows processing too. There was also a time that professional licence applications were prioritised over private ones, not sure if thats still the case.
If in doubt, phone PLD and they will at least be able to tell you when your application was received. Dont bother emailing though as all you'll get is an automated reply telling you they'll get back to you within 14 days!