I have to say that having been a BD employee for well over a decade I am not surprised that the takeover has been / is being handled in such a farcical manner.
The damage to the brand is not relevant because that will be lost anyway, but many loyal staff are being left in limbo, the company line has been "more information in the coming weeks" since the airline went up for sale nearly 6 months ago and although we know who the mainline buyer is we have absolutely no clue as to what will become of us, hardly worthy of their "investors in people" award!
I for one will be glad when the Eurocrats get their respective fingers out and make a decision.