Apple is a industry leader. iPad is the number 1 tablet, iPhone is the number 1 phone. There are no tricks. Millions of people can't be wrong.
Android are in fact changing their software to match that of IOS because they know Apple are onto a winner.
Apple may not be a technology leader, but they have changed the way we think about technology. Kind of an revolution.
Not an Apple fan boy either, I have a HTC. My HTC is better spec wise than the iPhone, but it doesn't gel together with Android and HTC have added their own UI on top of that making the whole phone laggy and basically crap. Let's not forget all those horrid default apps you can't remove. Apple software and Apple hardware gel very very well and because of that they have the upper hand over any higher spec device.
I do have a Macbook though, and I will never ever go back to a PC or any other OS again.
Apple aren't the great honest company they appear to be, but take a look at Microsoft. They get slagged off left right and centre all over the internet.