I hate to be pedantic, A2QFI, but easy don't actually give you 20kg, they charge you for 20kg as part of the booking process. As for the SKYTRAX reviews, I agree they don't make pretty reading. But most of the moans are about seat pitch, which is the same as easy, Thomson, Jet 2 etc etc. (And the lack of IFE, ditto easy, Thomson, Jet 2....) Passengers in the UK are notorious for wanting full flag-carrier quality at Ryanair prices. But take out a few rows of seats to provide it and there's no way they're going to actually pay for the comfort. It's not a coincidence that the most google'd line in the travel sector is "cheap holidays". Look at premium longhaul. The increase in government APD has just about killed it.