Except VW Golfs and MB are both premium brands. Bad analogy - or a good one. Idiots! Fundamentally all LCC's MUST learn how to charge more for a product or they will fail.
We had a worlds best premium brand that is now at least partly trashed. With J* they are working out how to charge more for the product. By definition they will meet in the middle. Crazy duplication if nothing else...
It is a bit like arguing wars are good for economic development. If that were really the case the US govt would have been busily building aircraft carriers and battle groups since 1945 and sending them out on their maiden voyages to sink them in the Pacific.