Seriously XV105, give it a rest.
Apple puts a significant amount of R&D effort into developing both hardware and software platforms.
Why do you think none of their competitors come even close in terms of product adoption ? Its simply because they can't' afford (or don't want to spend) the same amount of money on R&D.
As you well know XV105. In IT, marketing only goes so far.... the manufacturers eventually have to put their money where their mouth is and deliver the goods. Apple does that very well. Their platform and industrial design is light years ahead.
Believe me, I'm no fan-boi. I've spent enough time working in the murky depths of the IT industry to be able to see through all the hype the vendors throw out and recognise a quality product when I see one.