As I predicted last year when it was announced, the Qantas "Asian" strategy is now in tatters.
http://www.pprune.org/dg-p-reporting...h-suicide.html
Joyce will have to go. Clifford will probably have to follow. Anyone with the slightest knowledge of Asia knew that this strategy was simply handwaving with no chance of success.
Thousands of Australian businessmen have burned their fingers trying to obtain some Asian pie. Any and all of them could have told Joyce that his idea was based on ignorance of Asia.
The real issue now is that the Qantas Board and senior management have wasted precious time on this matter.
Get rid of Joyce, find a new chairman and CEO. Forget playing footsie with the former APA banker boyze and Geoff Dixon. Clean out the narcissists from senior management and start building Qantas as an Australiain airline again.
Your natural customers are Australians Qantas. How about asking them what they want and then delivering it? There are still Australians like me who felt we were "home" the minute we boarded a Qantas Aircraft in London, Frankfurt, Paris and such places.
As for offshoring maintenance, the lunacy of that will become apparent in due course.
QANTAS has canned plans to establish a premium airline in Asia after a financial crisis left potential partner Malaysian Airlines unwilling to risk the ambitious project.
The blow to what had been portrayed as a significant plank in the airline's international strategy leaves it still seeking a solution to weak penetration of its mainline services into Asia and falling premium market share in the world's fastest-growing aviation market.
Cookies must be enabled. | The Australian