KULULA
Sorry Gunship, I was working.....
Kulula is aimed at a different market when compared with BA. When it initially started, I think it was aimed at the folks that were regular commuters by bus. Thats probably why the fares compared favourably with that of the Intercity busses. Now that a market share has been created, KULULA is doing well and expanding and definitely looking at different routes. Problem- they were operating the 727's with a capacity of 175 pax. Obviously, on lower capacity routes KULULA will compete with BA if they push the 727 on those routes-which is a no-win situation for COMAIR. Now that they phasing in the 737-400, and maybe even the 737-200, the situation might change-who knows??????
Last edited by REAL ORCA; 5th Dec 2002 at 17:14.