Wouldn't it be nice if BA Citiflyer started a LCY-IOM-LCY service twice a day with an E170? As an IOM resident BA Gold Card holder I, and I suspect quite a few others, would use it.
But hang on. It would be in competition with a BA associated company. Now would not doing it be in breach of competition rules? Sadly I fear not.
But it would marry our favourite airline with our favourite London airport.