And if you don't have the basic good manners to call and make an appointment before dropping in unannounced and demanding to see the Chief Pilot then once you have given up trying to get past the front desk I will have a chuckle at the four-bar glamour shot then file you in the round filing cabinet.
"Dear Sir" will fast track you to the round filing cabinet, I won't even look at the photo.
Inappropriate apostrophes do matter, shows lack of a basic education and no attention to detail. Off to the round filing cabinet....
No I'm not hiring at the moment...and in nearly 20 years have never employed a stranger who dropped in a bit of paper.
NETWORKING is what you need to do, right from lesson number one.