I have worked for Alligator, but it was a long time ago under (very) different ownership.
I would just like to point out, however, that not every word ending in "s" requires an apostrophe inserted before it.
As a (again, very) basic rule, apostrophes denote posession (
Ben's dumb ass refers to my stupid donkey) or abbreviation (
Ben's a dumb ass, abbreviating
Ben IS a dumb ass, refers to the generally fruitless exercise of posting this crap on PPRuNe)
I really should lock up the office and just go home
