Don't see how EI regional going head to head on Birmingham with bmibaby from knock makes makes any sence, a turprop against a 737 offering lower fares?
Also don't forget Ryanair are also daily to East Midlands which is in the same catchment . One one have to suspect they would have to be prepared to fly empty planes on the service
If EI regional think there is business on that route from the West of Ireland then it's also strange why they are still only operating daily services from Shannon to Birmingham through this summer and that's without any competition from BMIBaby or Ryanair! Guess though since it operated at average LF s of 70% on that route in 2011 they won't add any more capacity