What I can't effect is the market place. Advertising revenue is tough but since September 2010 we were invited by Adobe to be on the pre release programme on there iPad publishing software. Due to our editorial and LOOPTV angle we were the only aviation publisher in the world to be invited.
Since then we have been working on developing our apps and today we remain as the only aviation publisher in the world to have magazines that are built specifically for the iPad rather than PDF page turner efforts that are just the same as print versions.
We are blazing a trail and to date we've had over 40,000 downloads of our apps and the growth over the last week since we went on Newsstand with LOOP and BLADES has been incredible. We have had a ten fold increase.
Great news about your Blades App. Bugger, yet another reason to buy an iPad. Can anyone shed any light on which one is optimum? Thinking about mainly digesting content such as Blades - how much space do publications take up? And also, is the 3G version needed to run some of the navigation apps out there?