PPRuNe Forums - View Single Post - CX Expansion
Thread: CX Expansion
View Single Post
Old 21st February 2012 | 02:00
  #9 (permalink)  
geh065
 
Joined: Dec 1999
Posts: 670
Likes: 0
From: Planet Earth
It actually surprises me that CX has not already started to align the KA brand with the CX one. Everyone knows the KA brand is strong in China and the CX brand is not, but does that mean that forever and ever that KA will stand alone? The competition in Asia is getting stronger and stronger and I would have thought from a marketing point of view, it would be a good time to 'educate' the Chinese market that KA is a subsidiary of CX and slowly align them more with CX with the eventual target of full integration. (Forgetting for a second all the related industrial issues). Perhaps a similar colour scheme...red brushwing-style dragon on green tail perhaps?

I see the new KA uniforms are going to be more CX style. If it turns out they are near identical then we get an idea of where things are going.
geh065 is offline  
Reply