I'm a bit perplexed why this ad is shown in Britain, because those viewing it are most unlikely to be going to the Olympics by BA. Surely it should be in overseas markets that they sell themselves and the Olympics together. Shouldn't BA instead be doing ads in the UK for those who want to get OUT of London during the chaos ?
By the way, despite living within 3 miles of the main Olympic stadium, and walking distance from one of the key secondary stadia, we haven't had one person say to us that they are coming to any of the events. So I am starting to wonder who, apart from the athletes and the self-important "officials" who are their hangers-on, is actually going to come.