I should have clarified. Your average Aussie airline consumer looks at price, first and foremost. if they can get the same price on QF and Jetstar, they will choose QF. If they can save 10 bucks, the vast majority will.
The trend by consumers towards lower prices in air transport is clear - even at the expense of service for the majority - and has been for years.
QF load factors are high as they are they have reduced services to a point where they are only able to service a segment of the market which is still willing to pay a premium to fly with them. The vast majority of Australians clearly have no loyalty to the brand and are chasing:
a) price when travelling to tourist destinations, or
b) networks which are far superior to QF, even when compared to the network of say 10 years ago, for premium passengers.
Last edited by DirectAnywhere; 17th Feb 2012 at 14:10.