They had the quality , premium ,respected up market product . It was called Qantas. In Asia where prestige products attract a premium (Louis Vuitton, Rolex , Mercedes etc) Qantas was the brand. Asians would happily pay a premium to have the QF tag seen on there luggage. Unfortunately the trough feeders got in and based their bonuses on cost cutting which is a bit like eating your arm off. Now that the brand is trashed they need a new one to attract this premium business,RedQ ? A start up with no history or track record. I doubt it will work and we are all losers . Except Dixon and his mates.