Ryanair won't last!
I've flown Ryanair four times now, and each time it has cost them more money to transport me and my family than it cost me; and that is the only way I would ever choose them. Four days to receive luggage that didn't make a flight- every flight delayed by at least 30 mins. - sorry but we are out of alcoholic drinks and our credit card machine is broken and blah blah blah.
Ryanair may make money during a slow economy, but there will come a time when businessmen value their time more than their money; and when that time comes Ryanair will never be able to compete.