Are you sure there was a press release?
It seems very strange to me that there's no information yet on the dedicated FutureLuton website which carries the text of all previous press releases, and the newspaper article is billed as an "exclusive".
Does this mean that Mr Heappey has done the dirty on his own organisation, leaking information to the local press in advance of the official announcement?
In any case it seems to be pretty disrespectful to the public, who have been told that everything will be made clear tomorrow through the official channel.