Methinks people are far too exercised by the £9.00
I fly for business and will make a decision based on price and convenience. providing the convenience is there lets look at it this way on price.
Airline A all charges included £150 return
Airline B all charges included £140 return
Easyjets £90 plus the £9 fee = £99 return
Will I say no I wont fly easy because of that damnable fee, course not.