Maybe Bruce Dickinson is interested in the company as he stated quite clearly when Astraeus Airlines went bust that he would either try and revive it or work on ways that his friends can get jobs by setting up an airline.
Bruce Dickinson has already been linked to a possible MRO facility at MoD St Athan in South Wales and maybe this new airline could be the launch customer? With the MoD St Athan enterprise zones being extended to include Cardiff Airport maybe there could be a move of airline operations to South Wales eventually.
Plus he has background knowledge in other aspects that bmibaby stay clear of which could make their operation viable.
No link to any specific rumour but just a thought and another option