- A new mode of transport begins: Ship/train/plane/coach/car
- A second route or competition on the first opens
- Prices and service quality go up and down but reach a balance
- Situation persists and becomes 'the norm' some new companies start but are not able to gain a strong enough place, or work small routes out of direct competition
- The rules are changed: by govt or by new technology
- Several new companies start up and prices drop, everyone very excited
- Prices and service quality go up and down but reach a balance
- Situation persists and becomes 'the norm' ...
- Repeat.
If you would like another example? In the UK, the supply of electricty was changed by the then Conservative govt in the 1990s (cannot recall exact date). People were very excited that they could save money. Here is a headline from
The Independent of today:
Big Six suppliers heading for bumper profits and bonuses as more than 5.5 million UK homes hit by fuel poverty.