Bruce Dickinson, the lead singer of Iron Maiden, will speak at the Advantage conference in what will be his first address to a UK travel audience.
Drawing on his experience as a rock star, a commercial airline pilot and past marketing director at Astraeus Airlines, Dickinson will talk about change management and the need to be agile and flexible in business.
He was previously a pilot and marketing director for Astraeus Airlines which recently went into administration but which he is now in the process of leading out of liquidation.