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Old 7th Feb 2012, 10:02
  #17 (permalink)  
ilesmark
 
Join Date: Jan 2011
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[QUOTE] That may well be the case in school, but it doesn't apply to a brand, necessarily.

You never see KLM, TAM, LOT, TAP etc with full stops inbetween each letter. bmi chose for their brand to be styled in lowercase lettering always 'bmi', just like easyJet choice to have a lower case 'e' but capital J
[QUOTE}

I know, this dumbing down is terrible

Not like it was in my day
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