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Old 6th Feb 2012, 21:04
  #15 (permalink)  
TCX69
 
Join Date: Jul 2006
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[QUOTEPoint of order!!

It should in fact be B.M.I.

Every schoolboy (from the 1950s, at any rate) knows that any word abbreviated to a single letter should have a full stop after it
[/QUOTE]

That may well be the case in school, but it doesn't apply to a brand, necessarily.

You never see KLM, TAM, LOT, TAP etc with full stops inbetween each letter. bmi chose for their brand to be styled in lowercase lettering always 'bmi', just like easyJet choice to have a lower case 'e' but capital J.
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